The stores present the last chance for a manufacturer to gain a sale from an undecided buyer…
We believe it is not only the way the product is consumed that matters, but also the way in which it is bought. This is because consumers go shopping with a list, and majority of those lists do not specify brands, the decision of which brand or even pack size to buy are normally made in the store itself.
In our opinion, the way the brands and services are presented and the way they are explained at the POS/POU are critical pieces of inside-out marketing.
Increasing Stores’ Impact
- Effective merchandising reminds shoppers of things left-off the shopping list
- It signals the on-shelf presence of the brand
- It prompts the customer to buy NOW!
- It suggests new uses for familiar products